Schema Markup also allows search engines to display your content as a rich result under certain circumstances. These rich results are displayed prominently in search results and include additional page information like ratings and reviews for local businesses.
Structured Data and Schemas in Google
Markup Structured Data Google Search supports
Google uses structured data to understand the content of a page, and to show that content in a richer view in search results, what is called an enriched result . In order to make your website suitable for displaying as one of those rich results, follow the guide to learn how to embed structured data on your site. If you’re just getting started, you can learn how structured data works .
Structured data in a standard format to provide additional information about web pages of search engines, social media platforms, and other applications. It uses a specific vocabulary called schema labeling to provide context and meaning for different types of site content.
Using structured data, search engines and other applications can better understand the page content and display relevant information in search results and on other platforms. Various improvements in Google search results, such as recipes, ratings, local results, and store results, are based on structured data found on sites.
Image Metadata
Reviews ( Review Schema )
Carousel Schema
Links to site content (Sitelinks SearchBox)
| Structured data features | |
|---|---|
Article A news, sports, or blog article displayed in various rich result features, such as the title of the article and larger-than-thumbnail images. Get started |  |
Breadcrumb Navigation that indicates the page’s position in the site hierarchy. Get started |  |
Carousel Rich results that display in a sequential list or gallery from a single site. This feature must be combined with one of the following features: Recipe, Course list, Restaurant, Movie. Get started |  |
Course list A list of educational course from the same course provider. Courses can include the course title, provider, and a short description. Get started |  |
Dataset Large data sets that appear in Google Dataset Search. Get started |  |
Discussion forum User-generated content (traditionally short-form compared to |  |
Education Q&A Education-related questions and answers that help students discover flashcards on Google Search. Get started |  |
Employer aggregate rating An evaluation of a hiring organization compiled from many users that’s displayed in the job search experience on Google. Get started |  |
Event An interactive rich result that shows a list of organized events, such as concerts or art festivals, that people may attend at a particular time and place. Get started |  |
FAQ A Frequently Asked Question (FAQ) page contains a list of questions and answers pertaining to a particular topic. Get started |  |
Image metadata When you specify image metadata, Google Images can show more details about the image, such as who the creator is, how people can use an image, and credit information. Get started |  |
Job posting An interactive rich result that allows job seekers to find a job. The job search experience on Google can feature your logo, reviews, ratings, and job details. Get started |  |
Local business Business details displayed in the Google knowledge panel, including open hours, ratings, directions, and actions to book appointments or order items. Get started |  |
Math solver Help students, teachers, and others with math problems by adding structured data to indicate the type of math problems and step-by-step walkthroughs for specific math problems. Get started |  |
Movie The movie carousel helps users explore lists of movies on Google Search (for example, “best movies of 2023”). You can provide details about the movies, such as the title of each movie, director information, and images. Get started |  |
Organization Information about your organization, such as your logo, legal name of the organization, address, contact information, and company identifiers. This information can show up in knowledge panels and other visual elements (such as attribution). Get started |  |
Practice problem Help students, teachers, and parents with education by adding structured data to your practice problems in math and science subjects. Get started |  |
Product Information about a product, including price, availability, and review ratings. Get started |  |
Profile page A page that primarily focuses on information about a single person or organization that is somehow affiliated with the overall website. Get started | |
Q&A Q&A Pages are web pages that contain data in a question and answer format, which is one question followed by its answers. Get started |  |
Recipe Recipes that display as an individual rich result or part of a host carousel. Get started | |
Review snippet A short excerpt of a review or a rating from a review website, usually an average of the combined rating scores from reviewers. A review snippet can be about Book, Recipe, Movie, Product, Software App, and Local business. Get started |  |
Software app Information about a software app, including rating information, a description of the app, and a link to the app. Get started |  |
Speakable Allow search engines and other applications to identify news content to read aloud on Google Assistant-enabled devices using text-to-speech (TTS). Get started |  |
Subscription and paywalled content Indicate paywalled content on your site to help Google differentiate paywalled content from the practice of cloaking, which violates our spam policies. Get started |  |
Vacation rental Information about a vacation property, such as the name, description, images, location, rating, and reviews. Get started |  |
Video Video information in search results, with the option to play the video, specify video segments, and live-stream content. Get started |  |
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Domain registration in the registrar.
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Translator module for up to 3 languages
Free SSL certificate of the HTTPS domain protocol.
Connecting from secure cloudflare servers DNS
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Internet Protocol Version 4 (Ipv4)
Internet Protocol version 6 (ipv6)
An integrated blog system for publishing articles, news, unlimited pages, publications, categories, and photos.
Create security and two-factor login authentication
Built-in unique visit counter
Site Optimization-CSS, Js, HTML, Cache, Object Cache, CDN, VPI
Optimize photos/files,
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About Us Side Pages
The “privacy policy” and “site conditions”page
Contact form and page contacts /
Gallery Creation requests and gallery pages
Anti-spam protection
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Share button in three social networks
Likes button posts
Creating site backups (backup) every week
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Domain registration in the registrar.
Transfer the finished store to another domain
Link to hosting or transfer the store
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Admin panel for managing content on the site.
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Calculate taxes
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Delivery option from the store with Econt/Speedy / CVC
Push Notifications-Directed uses notifications for a new article/page
Create a logo and store icon
Module ” translator in 5 languages
Free SSL certificate of the HTTPS domain protocol.
Connecting from secure cloudflare servers DNS
Record Settings
Internet Protocol Version 4 (Ipv4)
Internet Protocol version 6 (ipv6)
An integrated blog system for publishing articles, news, unlimited pages, publications, categories, and photos.
Creating security and two-factor login authentication
Site optimization-CSS, Js, HTML, Cache, Object Cache, CDN, VPI
Web Stories (google Web Store)
Optimize photos/files
Create a page with a slide module with your pre-selected and prepared photos.
About Us Side Pages
The “privacy policy” and “site conditions”page
Contact form and the contacts / Requests page. Comprehensive online contact form for direct requests from the site.
Up to 3 different forms or pop-ups for signing up, donating, calorie calculators, and more. forms
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Anti-spam protection
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Create site backups (backup), every week/day
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Platforms for logging in/registering on the site you
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Domain registration in the registrar.
Transfer the finished site to another domain
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Mandatory minimum / maximum quantities order
Variations on products,
Calculate Taxes
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Connecting from secure cloudflare servers DNS
Record Settings
Internet Protocol Version 4 (Ipv4)
Internet Protocol version 6 (ipv6)
Creating security and two-factor login authentication
Site optimization-CSS, Js, HTML, Cache, Object Cache, CDN, VPI
Web Stories (google Web Store)
Comprehensive online contact form for direct requests from the site.
Facebook broadcasts on your facebook page. Likes and share buttons.
Integrated fields are your ads on the site, managed from the admin panel. (ads.txt file)
Integrated Unique Session Counter
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Up to 3 sidebar widgets to choose from
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Likes button up to 10 social networks
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Image zoom-Retina photos
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Site backup (backup) every day
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Send campaigns automatic email messages in a package with subscribers (+7000 subscriber)
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Platforms for logging in/registering on the site allow you
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Sample business emails from gmail, yahoo, and more. to get all emails from all email accounts to one email
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Ban links in comments
Export site content multiple
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